Sacrificing Good for Great

Yesterday I posted a blog with which I wasn’t entirely happy. We were busy and it hit me 15 minutes before closing that we hadn’t written anything yet. To borrow a philosophy from a client, blogging has quickly moved from “get to” to “got to” status.

So I found myself at home yesterday evening a little disgruntled at myself. I wasn’t totally happy with the blog content and hadn’t really allowed time to fully think though what I had written, i.e. I wasn’t completely convinced that I agreed with my own opinions.

But then I remembered a little piece of wisdom I picked up from some marketing book or another: don’t sacrifice good for great. That is to say, don’t lose out by consuming valuable time, money or other limited resources to achieve perfection when good will suffice.

Along with this wisdom goes another bit: there’s no such thing as a perfect time; which again tells us true perfection isn’t attainable. If you have a choice between nothing and something, choose to do something. Anything! Always try to do your best work, but don’t allow great to kill good.

-Sarah, Emogen marketer