It's called a MIX for a reason

If you follow Emogen on Facebook (FB) you might have caught the blog we posted from Craig Daitch, “Why Facebook Can’t Be Trusted.” That post came amid some discussion (both internally and on FB) about the value of FB and other social media venues.

The main issue we’ve been gnawing at is the value of traditional media in light of social media.

It’s easy to think social media is “all that.” It’s nimble. It’s cheap. It meets people where they are. But it’s not perfect.

One of the biggest issues I have with social media is control… or lack of it, to be more precise. A good portion of control lies in the hands of the venue… FB, twitter, whatever; so a marketer is at the mercy of the platform as to what can and cannot be done.

Another reason that it can’t be the end-all-be-all is that, believe it or not, there are still people out there who don’t utilize social media. Traditional media is still the most effective way to reach those guys way back on the tail end of the distribution curve.

In no way am I implying that social media isn’t valuable. I’m also not saying traditional media reigns king. Both have limitations, and because of that they must both be a part of the marketing mix.

-Sarah, Emogen marketer