The Birds and Bees… of Marketing

Sales is a lot like dating.

In the dating game you have to know what kind of person you’re looking for, both who’s right for you as well as who you are right for. You also have to figure out where to find that person, and then make the effort to go there to meet him or her.

If and when you do go there, you will find better luck if you have dressed to impress and have thought through how you will introduce yourself. But beware of not being yourself! Sooner or later the true you will come out.

The same goes when you’re looking for your next customer.

In marketing, you have to know who your prospect is and how best to reach them. You also need to know what message will best speak to them and how to make that message appealing. And, as with dating, you have to be honest. If you can’t deliver on a promise, it will come back to bite you.


Come back tomorrow for The Birds and Bees Pt. 2: Customer retention is like marriage.