The Power of Color

Believe it or not colors say a lot. People draw subconscious conclusions about your organization and its offerings simply by seeing your color scheme. Let’s take a look at what some colors represent according to Color Communication Inc.

White – Implies sophistication and formality as well as a high-end price point.

Black – Conveys a strong sense of power, promise. Add sheen or matte to black and it becomes more powerful.

Blue – Connotes confidence and safety, making it a great choice for financial and medical institutions.

Green – Conveys possibility and hope.

Orange – plays up affordability.

Blue based Reds – Are associated with more expensive products.

Yellow based Reds – Is imagined as less expensive.

There should be a lot of consideration given to the colors your organization is using. Do your research before jumping on a color that just “looks good” to you.